- What is MUJI?
WHAT IS MUJI?
MUJI was born in Japan in 1980 as a high-quality product consisting of a wide variety of products such as clothing, household goods, and food.
MUJI means "goods without brand".
MUJI is still based on three principles.
1. Selection of materials
2. Inspection of processes
3. Simplification of packaging
The products born from an extremely rational production process are very simple.
It is like an "empty vessel". Because it is simple and blank,
the ultimate freedom to accept the thoughts of all people is born there.
MUJI was born in 1980. The starting point was to rationalize the production process of things thoroughly,
to create simple, comfortable, and low-priced products.
Specifically, we are reexamining products through the "selection of materials", "inspection of processes", and "simplification of packaging".
For example, when the process of bleaching the pulp, which is the raw material for paper, is omitted, the paper becomes a light beige color.
MUJI used it for package materials and labels. As a result, a very pure and fresh product group appeared.
The product group, which is in stark contrast to the general products that were over-produced, shocked the world as well as Japan and was accepted with great sympathy.
It is not a product creation that induces strong preferences such as "This is good" or "It must be this".
MUJI aims to have customers have a rational sense of satisfaction of "This is good" rather than "This is good".
"This is good" contains a slight egoism and disharmony, but "This is good" has reason that includes restraint and compromise.
However, "de" may contain a small amount of resignation and dissatisfaction.
MUJI aims to eliminate the small dissatisfaction in "de" and aim for a clear and confident dimension of "This is good".
MUJI products, which are born from an extremely rational production process, are very simple,
but this is not minimalism as a style. It's like an "empty vessel".
Because it is simple and blank, the ultimate freedom to accept the thoughts of all people is born there.
We receive various evaluations such as resource saving, low price, simple, anonymous (anonymity), and nature-oriented, but without being biased to any of them,
but I would like MUJI to exist by facing all of them.
MUJI stores currently exceed 1000 worldwide, and the number of product items has exceeded 7000, including clothing, household goods, food, and even houses.
However, the core of its ideology has not changed since its birth, and like a compass pointing north,
it continues to point to the "basics" and "universality" of life.
About MUJI
In 1980, "MUJI" started with the concept of "because it is cheap." Based on the catchphrase, it started from the planning of products that deviate slightly from the conventional product standards. While adhering to the three viewpoints of "selection of materials", "inspection of processes", and "simplification of packaging", we have continued to make products that are based on substance.
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Corporate Information
Corporate Philosophy
To contribute to the realization of a "pleasant life and society" through products, services, stores, and activities that consider the desirable relationship between people, nature, and things and a rich human society.
Two missions
To develop basic product groups for daily life with honest quality and ethical perspectives, and to provide products that improve society through their use at affordable prices.
Stores play the role of community centers in each region, sharing issues and values with the people of the region, working together to address regional issues, and realizing a good impact on the region.
Basic policy
To contribute to the realization of a resource-recycling, nature-friendly society and a sustainable society through the products, services, and activities we provide. Based on the fundamental policy of contributing to society and people, each employee and business partner will respond sensitively to the issues currently occurring in society and on the earth, and will strive to reduce the environmental impact and respect individuals throughout the entire life cycle of the products, services, and activities provided in all business fields.
Management policy
To make employees with ownership the main players in business activities, and to practice the Public Person-Oriented Management, in which the activities of individual stores rooted in the community and the activities of individual employees and business partners contribute to the public good.
Corporate Value Enhancement
As a result of our activities, we will create a high-profit structure, pay taxes correctly, and provide appropriate shareholder returns. In addition, we aim to co-create a good impact on stakeholders and society, and strive for long-term corporate value enhancement.
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