- The Origins of Eurovision
- The history of the Eurovision Song Contest in a nutshell.
Raw Nature - Opening Act at the First Semi-Final | Eurovision 2025 | #UnitedByMusic ββπ¨π
Made in Switzerland at the First Semi-Final | Eurovision 2025 | #UnitedByMusic ββπ¨π
Visual and Audio Brand Identity
The visual and audio brand identity for the 69th Eurovision Song Contest has been developed by Art Director Artur Deyneuve. His aim was to create a design that made people feel heard and valued. Inspired by the Swiss tradition of direct democracy, which revolves around listening and dialogue, Deyneuve chose 'listening' as the central guiding theme of the whole branding concept, calling it 'Unity Shapes Love'.
This message will also be conveyed visually through the iconic Eurovision heart symbol, which stands for dialogue, unity and the unifying power of music. The pulsating Eurovision hearts have therefore become a core element of the design, representing the millions of people unified by the Eurovision Song Contest, to listen and celebrate together.
Artβur Deyneuve is an Independent Creative Art Director. Available worldwide
Welcome Home
Anyone tuning in to all three of the Basel 2025 Live Shows will spot that each one will have its own unique story running through the evening's broadcast.
SRG SSR will be implementing three celebratory themes into the two Semi-Finals and the Grand Final. The broadcaster will be reminding viewers that Eurovision is returning to its origins, right back to when the first Contest came to us from Switzerland in 1956.
To help frame this picture, each of the Live Shows will tell its own story, united by the motto 'Welcome Home'.
The Origins of Eurovision
The Eurovision Song Contest began as a technical experiment in television broadcasting: the live, simultaneous, transnational broadcast that Europe has now been watching for nearly 70 years was in the late 1950s a marvel.
The first Eurovision Song Contest was held on May 24, 1956, and saw seven nations compete: the Netherlands, Switzerland, Belgium, Germany, France, Luxembourg and Italy. Austria and Denmark wanted to take part but missed the deadline, and the United Kingdom sent their apologies as they were busy with their own contest that year.
The proposal for the Eurovision Network had come from Marcel Bezençon, the director general of the Swiss Broadcasting Corporation. But the idea for the Eurovision Song Contest would come from RAI. The Italian national broadcasting organisation began regular television services in January 1954, although the first experimental television broadcasts in Italy had occurred in Turin in 1934.
Contests & Winners
Lugano 1956 - Switzerland π¨π / Lys Assia - Refrain
Dublin 1988 - Switzerland π¨π / Ne Partez Pas Sans Moi - CΓ©line Dion
Basel 2025 -
