- People: Meet the designer behind COS x YEBOAH – COS
- Read our interview with Reece Yeboah: the self-taught street-luxe designer discusses community, heritage and his collaboration with COS.
COS × YEBOAH main logo
A few weeks ago, I saw a unique eco-bag design on the subway. 'Helping Others' slogan impressive me. First, I thought about a cool NGO logo. But I read the COS letter in the middle of the logo, searched on Google, and found it!
COS × YEBOAH collection presented in January 2023.
COS AND YEBOAH ANNOUNCE LIMITED-EDITION COLLECTION METAMORPHOSIS
COS and emerging designer Reece Yeboah join forces to launch his namesake brand YEBOAH with an exciting new collaboration, Metamorphosis. The collection developed with COS represents Yeboah's evolution, merging each brand’s unique creative language and returns to designs hatched from formative experiences in founder Reece Yeboah’s life. Combining street-luxe wear with contemporary tailoring, a bespoke approach to design results in a unique collection that combines function with style.
REECE YEBOAH’S METAMORPHOSIS
‘NEVER GIVE UP. WHEN YOU MANAGE TO KEEP GOING AND TURN THINGS AROUND, EVEN THOUGH YOU'RE AT ROCK BOTTOM, THAT'S EVERYTHING.’
As he launches a capsule collection with COS, Reece Yeboah discusses community, heritage and never giving up.
YEBOAH, a street-luxe label that celebrates both his Ghanaian heritage and his West London home — Notting Hill to be exact
QUICK FIRE Q&A
...
COS
If you could catch a flight to anywhere tomorrow, where would you go?
RY
South Korea.
Yeboah! Please come to Seoul! I hope to meet at my city :)
- OUR STORY
- The composition of YEBOAH® is drawn upon Pan-Africanism & English citified subcultures that have moulded the life story of creative director Reece Yeboah. YEBOAH® is a social impact street-luxe brand hailing from the cosmopolitan hub of Notting Hill located in West London.
CORE VALUES
The stardom concept is one that Reece thought of whilst researching the true meaning of "stars", particularly the black star involved in the Ghanaian flag.
The three stars represent the three children Reece's mother gave birth to including the struggle, trials and tribulations each one of his siblings went through including him.
Yeboah: A Phoenix from the Ashes
- Yeboah: A Phoenix from the Ashes
- Reece Yeboah, the visionary behind the fashion brands Saint London and Yeboah, brings a deeply personal and authentic touch to his creative endeavours. Transitioning from one successful venture to the next, Yeboah's journey into fashion was fueled by a desire to defy stereotypes and chart his own path. Influenced by the high-fashion aesthetics of his childhood and his formative years in Ghana, he developed both a passion and a knack for creating some truly standout pieces.Yeboah’s foray into fas
I wanted to challenge myself and do something that wasn't attached to statistical stereotypes
It is a story of life. It gave everything I was doing meaning and a sense of purpose to it.
